When I recently had a catch-up coffee with Christiane Lemieux (her Flair profile here), she was deep into getting her new site, The Inside, ready for launch last week. The founder of DwellStudio (she sold it to mega furniture site Wayfair) has taken her love of prints and furniture know-now to create a customizable, direct-to-consumer, affordable line of upholstered furniture and home accessories. And she’s brought in some fashionable types, Peter Som and Clare Vivier to date, to create designs and fabrics. Whether you prefer understated and elegant, something with zing, or even slightly over-the-top, there is something for almost everyone–kids included.
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