If you follow this site, you know I am a fan of Kule and friends with its founder, Nikki Kule. These days, her happy-go-lucky stripe-centric brand is expanding and her latest iteration is a Kule pop up in the Post Office of the Brentwood Country Mart in LA that runs through April 15th. BCM is one of my all-time favorite shopping experiences and there are many stores there that I love (Kendall Conrad, another TFI friend has a shop there too). And yes the Post Office, is, in fact, real–so you can go mail a letter to Santa while you shop for exclusive Kule goodies only available there, among other Kule designs. Here, Nikki shares the why and what, plus some of her fave LA places.
Why a shop in LA—and specifically the Post Office in the Brentwood Country Mart? The Brentwood Country Mart is definitely one of my favorite spots in LA. It’s charming, intimate, and has a Hollywood history. I became friendly with the owner Jim Rosenfield and Heather Rosenfield when I was living in northern California for a year and I spent most of my time at the Marin Country Mart, one of his other locations. The attention to detail from the food, the shops, and even the bathrooms makes it such a unique and special experience. Jim emailed me about 6 months ago and asked if I was interested in taking over the Post office. I didn’t hesitate one minute. The whole idea of operating a store inside a working Post Office was exactly the way I wanted to do a pop-up. It’s totally quirky and outside the box.
You created exclusive designs for the shop—tell us about them: I felt that I needed to create unique with the Post office theme. I designed socks that say PRIORITY, THE U.S., T-shirts that say BRENTWOOD and O DEAR, plus sweatshirts that say O HEY LA. We currently sell these products only in the pop-up.
What do you love most about LA? My son lives there so I get to visit him and the weather of course.
Is the LA Kule girl/woman different from the NYC one? It’s hard to say since I know so many ex- New Yorkers living there. It’s definitely more casual, but I sell t-shirts and sweatshirts, sweaters, and socks and that works in every type of climate.
Your fave LA spots for….
A quiet morning or an escape: Not really an escape, but taking a walk with my son.
Any other must do’s every time you’re there? Almost every time I am in LA I go to the Melrose Trading Post flea Market in Fairfax and Artists and Fleas in Venice. I find great art, pottery, as well as vintage clothing.
top photo Mei Tao