Two of my friends, not in a coordinated attempt, both asked me if I had tried Natura Bisse skincare products and went on and on about how great they were. Then I was lucky to receive, on one friend’s request, a trove of Natura Bisse products. If you read this site often, you know how basic my skincare regimen is, and how I am usually the last person to search out new beauty/skincare products, both out of laziness and a certain level of distrust. I now understand my friend’s insistence to try them. Their rich Diamond Extreme Cream and Diamond Extreme Energizing Lifting Eye Cream are part of my evening routine (for some reason, I cannot tolerate the scent of face oils at night– this cream is a heavenly alternative).
The company, founded in Spain 40 years ago, is now primarily run by women (many related in some way, to the same family), which might explain why their products have gained such a cult status, because women intuitively get what women need. Here, Elena Serra, who is Senior V.P. of Communications explains why the products work so well, her favorites and the game-changer must.
Natura Bisse was founded 40 years ago around the idea of using natural amino acids on the skin. Why was that a radical concept then?In 1979, Natura Bissé was a pioneer in applying nondestructive acid hydrolysis of proteins (HVA system) to the world of cosmetics: the revolutionary application of natural free form collagen and elastin amino acids into the field of skincare. This system gives access to the basic component elements of protein, not only in their free form, but also with all of their properties intact. The incorporation of natural amino acids in their free form of the most important proteins to skin, collagen, elastin and keratin, was a major milestone in cosmetics: free form amino acids truly penetrate skin, where they can be effective because their properties remain unaltered.
What is the motivation and philosophy behind the products today? Since its inception, Natura Bissé has represented quality and a unique understanding of skincare. Exquisite textures, advanced formulations –which are the perfect synergy of different active ingredients – and award winning research create the perfect combination for healthy, beautiful skin at every age and for every skin concern. We consistently innovate to remain a leading skincare solution for our clients and to keep on designing exclusive spa experiences. This year we won the Best Spa Award 2018 and we have been named Forbes Travel Guide’s Exclusive Official Skincare brand: a huge honor.
What makes Natura Bisse products different than all other brands? The importance of being a family business and private entity is the passion for excellence and the passion that always remains the top priority for this family and therefore for the company. There is no limit for Research and Development in seeking the most advanced ingredients and technology to continue creating the cutting-edge products that Natura Bissé is known for.
Is there a Natura Bisse skincare regime? If yes, what does it involve?We cover the three main pillars in skincare: prevent, treat and repair, but our collections are “flexible”, meaning that you can combine products from different lines depending on your skin’s needs at any given moment. All our collections include products to address the essential skin necessities (cleansing, toning, moisturizing, treating the eye contour), but are formulated according the key objective of each skincare line.
What are the most popular products?All of the Diamond Collection, a trend concept of beauty created as a global anti-aging treatment for the most demanding skin with two distinct concepts: the infusion of energy and the injection of DNA to neutralize all signs of aging.
What are your personal favorites?I apply Diamond Extreme Eye cream every day. It makes a difference to my main concern, the eye contour. The second one is Diamond Extreme Cream. This ultra-rich anti-aging moisturizer leaves my skin comforted, with a boost of energy that rejuvenates my skin while plumping fine lines and wrinkles.
What is one skincare mistake you find many women still make today and how would you correct it? I often meet women all over the world who are unsure of their skin needs. I always see at our events how they feel after a Natura Bissé facial. I recommend them to regularly go to a beautician, as being able to rely on their advice makes an enormous difference.
If someone wants to try Natura Bisse, how do you suggest they start? I would definitely recommend experiencing a Natura Bissé facial, it’s where the magic happens.
We offer unprecedented results in just a short period of time, so the client can see the real efficiency of our products. Not to mention that our treatments are also designed to transmit exquisite luxury and the high-tech approach that are part of our core values. Our clients trust Natura Bissé, as well as our skin experts. They want to test the products beforehand in the beauty treatment room, and highly appreciate the advice that our beautician may offer – application techniques, combinations of products….
If they could only buy one product, which would it be? It would have to be Diamond Glycolic Peel, a one of a kind topical exfoliator that has the efficiency of a professional exfoliation. It deeply exfoliates and provides the skin with maximum clarity and softness.
Natura Bisse is a family business and it seems that all the women are involved. What does that mean for the company? We are inspired by women who know themselves, who accept and love themselves, and who take care of themselves. Those who want their skin to be a reflection of who they are at all times. Elegant women with character, who look for an intimate relationship with their brands. Women whose skin is the reflection of how they see themselves and how they want to be seen. Women who, when taking care of their skin, are actually taking care of their “me”, their wishes and their way of thinking.