Kudos to Tiffany’s for creating a sponsored content/ad campaign that highlights artists and ideas about art for the new Whitney Biennial. There are five short videos (only three seem to be live now) which I found on the NY Times (I hope you can get them from the link)—all worth watching. I am going to imagine fashion designer and art aficionado Reed Krakoff, who is now Tiffany’s Chief Artistic Director, probably had something to do with these.
First is Jeffrey Saltz, art critic of New York Magazine discussing the importance of art along with one of my favorite artists, Kehinde Wiley and others. Then Miranda July (dressed up at Gertrude Vanderbilt Whitney, founder of the Whitney Biennial, top), talks what it means to be included in the event along with former participant artists Amanda Ross-Ho and Edgar Arceneaux. Even Tavi Gevinson discusses whether the digital medium is valid with artists Austin Lee and Douglas Coupland. The videos are entertaining, often funny, and informative. Now I need to get to the Biennial. These videos might make you want to go too.