My last post on a new YSL bag that I like received a lot of interesting comments from readers that made me think I should continue the conversation. I like the bag because it seems timeless. I also noted that if I had been an influencer, I might have received one like others pictured in my story. Many of you commented that the minute something shows up on more than one influencer, you feel the value of the item is lost, it becomes less special, even cheapened in a way. In fact, it might keep you from buying that item.
I get it. In fact, one of the reasons I didn’t carry my Birkin bag for years (but not why I ultimately sold it) is because Kim Kardashian kept lugging them around. I don’t like to write disparaging things on this blog (there is more than enough of that these days), but Kim and all the over-consumptive, over-injected fake everything that she stands for is the anti-thesis of what I believe in. So her constantly carrying a Birkin made me never want to pull mine out. I did eventually get over it, but it took a while.
It does make me wonder, how do we value something in fashion and decide it’s worthy? I am not sure I have the answer. Almost every big fashion influencer has a classic Chanel bag, which I want, and an Hermes Kelly or Birkin. Those bags haven’t lost their allure, they are still the most timeless and elegant (and incredibly expensive) bags out there.
Perhaps it has more to do with the fact that influencers are given and paid to wear things–the big ones probably hardly buy any clothing or accessories ever, except for perhaps their underwear (if even). They are in new things everyday, shot in a way that makes many people feel their own wardrobes aren’t enough, and that’s the point–they fetishize fashion to generate sales. Maybe that’s why many of us think influencers are ruining things–they don’t pay for what they’re wearing and you feel the lack of value given to what they post, because each thing is a commodity. Some do have style that is fun to watch, others just feel like perpetual clothes hangers whose “style” morphs into the brand that is paying for their latest post.
But the value of clothing and accessories comes in the way they make you feel, the utility they serve and the integrity of the design and craftsmanship. That is why I love fashion. It is why I love beautiful things. Perhaps it’s about extricating and holding on to that thought and applying it to what you bring into your life, all the while ignoring the influence of influencers.