Yesterday, the unexpected excitement of having Gwyneth Paltrow mention that TFI is one of her new favorite Instagram feeds to follow in her newsletter (see mention on my IG), paired with the anticipatory feeling of a new season (fall and back to school feel more like a new year to me than January), made me want to regroup and reiterate why this blog exists. Below is what appears on my About page. It is the ethos of this site. But my ethos has also evolved to focus on a “fewer, better things” approach and ways, plus women-founded brands, that keep this mantra front and center. Being thoughtful about what you bring into your life is an idea that should be applied to every aspect. More and more, I want a streamlined existence, one where I can honestly say I like and utilize everything I have. But I don’t want basics for basics sake. I still want beauty, a lot of it, and from unexpected places. I want to live a life with Flair.
1: a skill or instinctive ability to appreciate or make good use of something: talent: also : inclination, tendency
2 : a uniquely attractive quality: style –Merriam-Webster
When I set out to launch this site, I knew the one common criteria each person, place and thing I wrote about would need to meet; they would need to have flair.
Why flair? Flair is that intangible extra that makes the ho-hum extraordinary.
Anything can have flair. Mother Nature has flair. Many women and men I’ve met both in my professional life as a fashion editor/writer and in my personal life have it. Objects can exude flair too.
But having “flair” isn’t necessarily about being stylish. People who have flair see the world from a unique viewpoint. And they apply their “flair” or talent to whatever they do. Flair can encompass beauty, humor, grit, compassion—the list is endless.
The best thing about flair? It makes your life better. More enjoyable. Nuanced. Sublime. Flair can upgrade your everyday.
So welcome to The Flair Index, a platform that features people, places and things that embody that elusive trait—in obvious and sometimes not-so-obvious ways.
I hope that you enjoy the site as much as I love sharing it with you.