What is the premise of We Are Leone? It’s inspired by the robe and easy living. We are Leone is the ultimate wardrobe staple to take from beach to city, day to night.
What came easiest for you when you launched WAL? The interest people had in the brand—the organic growth. The brand started as a hobby, we never considered ourselves designers and interest in us from people and stores is what made us grow.
Hardest part of starting out that no one warned you about? Not only do you have to be a designer but you have to take care of the smallest details in production, packing orders, customer service etc. We did everything, the two of us.
One of your attributes that helps you succeed: Our customers who come back season after season. We pride ourselves on our relationships with them.
Role model: Franca Sozzani and Peter Beard.
Best career advice you received: Everything you put in you get out.
Your advice to someone starting out in your field: Make sure you design what you love but always keeping you customer in mind.
What motivates you? Each other and the excitement of the next season.
What’s next? Just launching SS18 for wholesale and landing sores like Barneys and Net A Porter! Introducing dresses and fall collections.
Life goals: Independence, watching our brand blossom, helping animals, traveling the world and nurturing our friendships and relationships with those we love.
Daily goals: Being on top of everything that comes our way and making sure our ideas come to life.
Favorite inspirational/motivational read: It’s not a read but the Franca Sozzani documentary inspired us hugely. And daily texts from our mentor Moise Emiques who started Splendid 25 years ago and has been our guide.
Daily rituals: Large coffee in the morning, Walking our rescue puppy Orso and brainstorming, Reading magazines. Buying flowers (our place is overflowing with them!) Playing music in the evening to unwind.
How do you unplug: Cooking, candles, music, good company or a good book.
Hidden talent/hobby: Ruby: Cooking. (“She is the most insane chef,” says T.) Tallulah: Working with animals.
Favorite charity: Mkomazi Game Reserve in Tanzania that protects elephants and rhinos—our godfathers.
Do you collect anything? Jackets as inspiration.
Biggest splurge you don’t regret: Art from Peter Beard , Jesse Salto, an amazing LA based photographer, and local artists from finds on our travels.
Favorite small indulgence: Spicy margeritas at Petit Ermitage and our Music Nights.
Album currently on repeat: WET.
Scent that brings back memories: Gardenia.
Lucky charm: Our rings–Tallulah’s Jessica McCormack one, Ruby’s family diamonds.
Favorite hour of the day: 5pm because 5pm = spicy margherita o’clock!
Follow We Are Leone: Instagram.